Is Your New Product Primed for Success?
October 18, 2019
Why “Good” Product Launch/Enhancements May Fail and How to Avoid it
Consumer product launches frequently fail to resonate with consumers. UK’s costly open banking initiative was an example of an unsuccessful initial product launch in the financial services industry. People just didn’t want to change their banking routines.
However, there’s good news. Failure is avoidable, and if you can understand why product launches fail, there’s a good chance you won’t end up in the same situation. By asking the right questions and gathering the right information, you can create products and enhancements that customers want. We have compiled 6 key barriers to product launch success and how to avoid them in our latest infographic.