Dawn Willey

Co-Founder and Chairperson


(302) 521-5212

I founded Bridgeforce to create the consultancy I always wanted to do business with—one that truly understood and had the expertise to bridge the gap between business strategy, operations and technology.

Dawn brings over 30 years of experience to the consumer and small-business lending and payments industries. As the founding CEO of Bridgeforce, she led the company to profitable performance in every year and to its current position as trusted advisors to many of the largest lenders in the world. Dawn has retired from full-time duties but continues to serve as chairperson of our board and provides her expertise on special projects.

Prior to establishing Bridgeforce, Dawn was an Executive Vice President with MBNA. During the 16 years she was at MBNA, she managed a variety of operations and guided the investment evaluation and development of strategic business-technology initiatives for collections, fraud, credit acquisition and portfolio risk management. She also founded Collections Marketing Center (now Katabat) in 2006 after recognizing a market need for a collections solution that enabled a target marketing approach leveraging communication contact strategy analytics with an integrated multichannel (phone, IVR, email, web, app, SMS) delivery system, and remains an active board member. When she’s not guiding Bridgeforce or Katabat, Dawn enjoys the outdoors of the Eastern Shore and volunteers to help other small-business entrepreneurs and community charities.