Case Study

Bridgeforce Provides Risk-Based Pricing Model to Test and Execute both Pricing Increases and Decreases in an Understandable, Consistent, and Compliant Manner

Bring us your questions or challenges. We’re here to help.






    Select a Topic

    The Challenge

    Increase profitability by executing a portfolio reprice campaign.

    The Solution

    Used proprietary Risk-Based Pricing Model to identify target customer segments suitable for re-pricing using the most powerful data variables available to the business. Then, determined target “go to rates” for each re-price population based on the available data and previous industry experience.

    The Benefit

    98 BPS uplift in portfolio yield


    A leading credit card portfolio company was looking to increase profitability by executing a portfolio re-price campaign, but did not have the analytic experience internally to complete this exercise.

    Bridgeforce completed the effort by using our proprietary Risk-Based Pricing Model to identify target customer segments suitable for re-pricing using the most powerful data variables available to the business.  Then, we determined target “go to rates” for each re-price population based on the available data and previous industry experience. To measure performance, control groups were established to enable measurement of customer behavior and response rates post re-pricing.

    The client also purchased a license for the Risk-Based Pricing Model to allow their pricing strategy teams to mock up and iteratively refine future re-pricing strategies.