Case Study

Bridgeforce Provides Risk-Based Pricing Model to Test and Execute both Pricing Increases and Decreases in an Understandable, Consistent, and Compliant Manner

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The Challenge

Increase profitability by executing a portfolio reprice campaign.

The Solution

Used proprietary Risk-Based Pricing Model to identify target customer segments suitable for re-pricing using the most powerful data variables available to the business. Then, determined target “go to rates” for each re-price population based on the available data and previous industry experience.

The Benefit

98 BPS uplift in portfolio yield


A leading credit card portfolio company was looking to increase profitability by executing a portfolio re-price campaign, but did not have the analytic experience internally to complete this exercise.

Bridgeforce completed the effort by using our proprietary Risk-Based Pricing Model to identify target customer segments suitable for re-pricing using the most powerful data variables available to the business.  Then, we determined target “go to rates” for each re-price population based on the available data and previous industry experience. To measure performance, control groups were established to enable measurement of customer behavior and response rates post re-pricing.

The client also purchased a license for the Risk-Based Pricing Model to allow their pricing strategy teams to mock up and iteratively refine future re-pricing strategies.