Posted on Feb 17, 2015 9:50am PST

Bridgeforce Conducts Small Business Banking Survey for CBA Committee

Bridgeforce helps CBA’s Small Business Banking Committee measure and identify industry banking and lending practices across the segment

Chadds Ford, PAFebruary 17, 2015: The Consumer Bankers Association (CBA) has tapped Bridgeforce to conduct a survey to help better understand small business banking practices across the industry. At a high level, this effort will identify how small business customers are defined, how activities are organized, and show the key differences and similarities across the committee’s varied institutions.

“Bridgeforce’s survey will provide great understanding of how U.S. banks look at small business,” said David Pommerehn, CBA Vice President and Senior Counsel and liaison to CBA’s Small Business Banking Committee. “Bridgeforce is a valuable source of insight for our members and we look forward to the results.”

Survey results will “provide evidence to help showcase that a one-size-fits-all definition of small businesses would not be practical for the industry,” said Matt Scarborough, CEO of Bridgeforce about the overall usefulness of the final survey analysis. This evidence will also help the CBA work with regulatory agencies and legislators to reduce the risk of unintended consequences from new regulations.

Bridgeforce developed the methodology, conducted the process and is analyzing results from the survey, culminating in a presentation on March 25 th in Orlando to the banking industry at the CBA LIVE 2015 Conference. The conference hosts 1,200 attendees from the retail banking industry. More information about CBA LIVE 2015 can be found here.

More information about the CBA Small Business Banking Committee can be found here.

Post Type: Press Releases