John Sanders

Co-Founder/Managing Director, US Practice

John Sanders re-joined Bridgeforce in May 2014 as part of its continued expansion, with a focus on providing business optimization solutions to the investment community on a pre and post investment basis. He has over 20 years of professional experience including progressive management positions in the financial services industry and entrepreneurial leadership roles in early stage companies.

Prior to Bridgeforce, he served as a Managing Partner and EVP of Operations of WhiteOptics, LLC, a company focused on developing new energy efficient reflector technologies for the lighting industry. Through a license and supply agreement with DuPont, John helped successfully lift this start-up company to commercialize multiple optical products that are used by the Top 5 global lighting companies. Before joining WhiteOptics, Sanders has spent his career successfully starting and profitably running new business ventures including co-founding Bridgeforce LLC During this time, Bridgeforce achieved an international presence, attracted Fortune 50 clients, and was dubbed the premier consultancy in its field in 2007. John also co-founded Collection Marketing Center (CMC), a next generation adaptive software as a service (SAS) company which was spun off of Bridgeforce in January 2008 as part of a successful private equity raise. He holds two bachelor’s degrees in Business Management and Economics from Towson University, and a minor in Music Performance. He has published articles in a number of industry journals related to risk management.