Dawn Willey


As the founding CEO of Bridgeforce, Dawn led the company to profitable performance in every year and its current position as trusted advisors to many of the largest lenders in the world. Dawn brings over 25 years of experience to the consumer and small business lending and payments industries. Prior to establishing Bridgeforce, Dawn was an Executive Vice President with MBNA. During the 16 years she was at MBNA, she managed a variety of operations and guided the investment evaluation and development of strategic business technology initiatives for collections, fraud, credit acquisition and portfolio risk management. Dawn has retired from full-time duties but continues to serve as chairperson of our board and provides her expertise on special projects.