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BRIDGEFORCE, INC. For Immediate Release
July 31, 2007



Contact:John Sanders
 Principal
(302) 325-7103
 
 www.bridgeforce.com

CMC Announces Client Milestone, New Head of Sales for Unique “Virtual” Collections Agency

Collections Marketing Center (CMC) CEO, Matt Scarborough, announces Vytas Kisielius as New Head of Sales coincident with the achievement of a significant client milestone


Newark, DE - July 31, 2007: The industry’s first completely “Virtual”, automated Collections Agency, CMC, announced today that it is off to the races and has acquired key clients in all four of its target segments: credit card, purchased debt, medical and utilities collections. Having commenced production in all four areas sooner than anticipated, CMC CEO Matt Scarborough confirmed that sales activities are in full swing by announcing the appointment of Vytas Kisielius, formerly President of Adeptra, Inc., as CMC’s New Head of Sales.

“We are delighted by our initial progress and the results we have been achieving for our clients,” said Scarborough, “and bringing a person of Vytas’ caliber and experience aboard full-time (he was previously a founding Director and will remain on the board) is further evidence of our high expectations for this business and its prospects.”

Kisielius brings with him more than 20 years of experience in growing early-stage companies that deploy technology to break open new markets and new applications. He founded the US operation of Adeptra in 1999 and helped the automated messaging company grow to a leadership position within the financial services markets for automating fraud and collections. Prior to Adeptra, Kisielius had managed a software company turnaround and had also grown a call center-based retention marketing firm that created branch-level customer satisfaction and retention measurement systems to more than $15 Million in revenues. Starting his career with IBM, Kisielius managed both sales and product development groups focused on bringing new capabilities to the Financial Services industry.

“The results we are already seeing for some of the most discriminating clients have reinforced my belief that the time is right for this kind of turnkey, integrated virtual agency offering,” said Kisielius, “and I’m proud to join with the other innovative Bridgeforce consultants who have made the commitment to building the Collections Marketing Center into a force in the ARM industry.”

CMC is a wholly-owned subsidiary of Bridgeforce, Inc. In the planning stages since 2002 and initially launched in October 2006, CMC is the industry’s first completely virtual, automated collections agency (patent pending) with easily customizable applications capable of processing many types of past due debt including credit cards, healthcare receivables, telecom and utility bills, and an array of others including purchased debt, which was not previously believed to be susceptible to virtual collections efforts.

CMC is a licensed collections agency that combines sophisticated automated messaging, email, text, and online collections with innovative collections analytics, strategy and robust back-office and operations management into one turnkey, easy to use collections service. CMC can use its own agents or connect to a client’s live agents, depending upon the type of service offering desired. Performance experience for CMC’s clients has been that the virtual agency approach can deliver equivalent or better performance at a lower price in a more customer friendly / controlled manner, meaning the “net back” is stronger than traditional agencies have achieved without the potential reputation / compliance risks normally associated with aggressive third party collections.

For more information about CMC go to www.collectionsmarketing.com.

About Collections Marketing Center
Collections Marketing Center (CMC) is the industry's first completely virtual, automated collections agency, with easily customizable applications capable of processing many types of past due debt including but not limited to credit cards, mortgage payments, healthcare receivables, telecom and utility bills. CMC was invented and launched by Bridgeforce, Inc., a business technology and strategy solutions firm headquartered in Newark, Delaware.
www.collectionsmarketing.com

About Bridgeforce, Inc.
Bridgeforce provides expert consulting services in the strategies, systems and tools required to maximize the value of customer relationships. We are a unique group of experts carefully selected for our business knowledge and technical expertise in areas including customer acquisition, credit, collections, fraud, and payment systems. Of equal importance, our people are passionate about mutual success. This is evidenced by our client testimonials and our record of long-term, multiple-engagement relationships.
www.bridgeforce.com



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