Bridgeforce | Press

BRIDGEFORCE, INC.
For Immediate Release

June 11, 2004

Contact: Brian S. Reiss

Vice President of Business Development

(212) 245-6769

www.bridgeforce.com

Bridgeforce International Practice Director to Speak at Visa’s June 15th CEMEA Regional Meeting
Philip Walker to present on Partnerships and Co-branding in the UK

New Castle, DE – June 11, 2004: Bridgeforce International Practice Director, Philip (Phil) Walker will be presenting at Visa’s CEMEA (Central Europe Middle East and Africa) Regional Meeting on the 15th June. In a presentation titled “Partnerships and Co-branding in the UK”, Phil will be providing an overview of how UK banks and Visa are leveraging partnerships to increase usage, acquisition and loyalty. This will cover an overview of some trends and innovations as well as any findings on loyalty and changes in behaviour that resulted, as well as any insights into the pitfalls to avoid.

About Bridgeforce, Inc. Bridgeforce, a women owned business, specializes in serving the needs of companies that either directly manage account receivables and financial transactions, or that aim to provide software and technology products for this market segment. Our services span across multiple industries, including: private label and credit card, retail banking and brokerage, auto lending, telecommunications, utilities, and insurance. www.bridgeforce.com