BRIDGEFORCE, INC. For Immediate Release
May 15, 2008



Contact:Brian S. Reiss
 Chief Marketing Officer
(212) 245-6769
 
 www.bridgeforce.com

Bridgeforce Publishes New Thought Leadership on Comprehensive Credit Risk Management


Newark, DE - May 15, 2008: Bridgeforce, The Leading Credit and Collections Consultancy, has recently published a new vision and strategy document titled, “Comprehensive Management of Profitability & Credit Risk - Making the shift from Product-Centric to Customer-Centric Management across the Credit Life Cycle”.

Bridgeforce is focused upon helping clients manage consumer and small business credit products, both in the US and internationally. Within this focus we work closely with clients across the full range of credit segments, often with multi-product customer relationships, and we see first-hand the importance of a comprehensive approach to managing risk and profitability.

We have found that for any strategy regarding the management of risk and profitability to be truly comprehensive, it must be comprehensive in two dimensions:

• Across products to take a full customer view • Throughout the credit life cycle

Recent challenges in credit markets have highlighted the need for careful focus upon these topics, as any lack of alignment across either of those dimensions leads to increased credit losses and reduced profitability.

To read more about this topic go to:
http://www.bridgeforce.com/distribute.asp?paper=Comprehensive_Management_of_Profitability_and_Credit_Risk.pdf

About Bridgeforce, Inc.
Bridgeforce provides expert consulting services in the strategies, systems and tools required to maximize the value of customer relationships. We are a unique group of experts carefully selected for our business knowledge and technical expertise in areas including customer acquisition, credit, collections, fraud, and payment systems. Of equal importance, our people are passionate about mutual success. This is evidenced by our client testimonials and our record of long-term, multiple-engagement relationships.
www.bridgeforce.com



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