BRIDGEFORCE, INC. For Immediate Release
March 15, 2010



Contact:Brian Reiss
 Managing Director
(302) 325-7100
 
 www.bridgeforce.com

Bridgeforce Co-Founder John Sanders to become Managing Partner at WhiteOptics, LLC


Newark, DE – March 15, 2010: Bridgeforce, a leading consultancy in credit, collections, and risk management, announced today that one of it’s principals and co-founders, John Sanders, will be joining the leadership team at WhiteOptics, LLC, a company formed in 2009 to provide new and innovative energy efficient technology to the commercial lighting industry.

The United States is committed to the development of energy efficient technologies for buildings, homes, power systems, and industry, with the U.S. Department of Energy striving to bring clean, reliable, and affordable energy technologies to the marketplace through public-private partnerships. “The addition of Mr. Sanders to WhiteOptics comes at a time when our company is uniquely positioned to help improve energy efficiency of existing commercial lighting while enabling the growth of next generation solid state lighting” says Eric Teather, WhiteOptics, President and Founder. “With such a fast moving, highly visible, and rapidly growing opportunity, WhiteOptics is fortunate to draw on Mr. Sanders’ expertise and we look forward to the significant enhancement of our capabilities, brand, and market presence much like he did at Bridgeforce.”

“Bridgeforce has always been a champion of small business ground-breaking entrepreneurial endeavors,” says Dawn Willey, CEO and Founder of Bridgeforce, Inc. “We are very happy for John and fully expect his full time support to provide immediate value to WhiteOptics during this critical phase of their development.”

“Building new businesses is especially enjoyable to me, and WhiteOptics is poised for much success as a contributor to enhancing America’s energy efficiency and environmental quality by providing new technologies for current and future generations.” says John Sanders. “It’s wonderful to have the full support of Bridgeforce behind me as I take on new and exciting challenges.” Mr. Sanders will retain his partner status at Bridgeforce and transition his day-to-day functions to other Bridgeforce Managing Directors.

For more information about the information described above or about other Bridgeforce services please visit www.bridgeforce.com or contact us directly at sales@bridgeforce.com.

About Bridgeforce, Inc.
Bridgeforce is a management consulting firm that specializes in strategy, operations, and technology consulting services for credit products. Bridgeforce operates in the credit card, retail banking, mortgage/home equity, auto lending, small business, and insurance sectors with clients that include 7 of the top 10 U.S. banks and 4 of the top 10 global banks.
www.bridgeforce.com

About WhiteOptics
WhiteOptics is a manufacturing company that provides a unique, multi-generational line of reflector products to directly serve the needs of light fixture manufactures and designers. Through a licensing agreement with DuPont, WhiteOptics has access to DuPont technogies for light management and is focused on developing products that optimize those technologies for the lighting industry.

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